Adidas

Adi Dassler's vision was clear from the start: create shoes that give athletes an edge on the field of play.

So he worked tirelessly, honing and refining his designs until he achieved perfection – a feat that would become a major part of the Adidas legacy. In 1948, Adi and his brother Rudolf founded the adidas brand we know today after they split in two due to differences in opinion on business strategies.

With Adolf's revolutionary design philosophy, combined with Rudolf's aggressive sales approach, adidas quickly became one of the most successful sportswear companies in history. From there, it only got better. Innovative materials such as synthetic leather and improved construction methods allowed adidas to continue to develop shoes that provide athletes with the best performance possible.

Throughout the decades adidas has been a staple in sports, with signature products such as the Stan Smith, Superstar and Gazelle becoming defining items of its era. Today adidas continues to innovate while staying true to our roots. We remain dedicated to helping athletes everywhere achieve their goals, just like Adi did when he started his business in his mother's wash kitchen more than 90 years ago.

This is adidas' story – it's time you write your own.

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